The first lady focuses on Latinos

In yet another sign of how important the Hispanic vote is to the Obama campaign, Michelle Obama’s first ad is aimed at Latino communities in swing states. In the 30-second spot, Cristina Saralegui, a Cuban-American talk show host, asks the first lady, in Spanish, why it is important for Latinos to vote this year. Subtitles offer a translation of Mrs. Obama’s response as she ticks off the president’s goal of immigration reform, keeping the health care law and expanding education access. The ad is running on both television and radio in Colorado, Florida, Nevada, Ohio and Virginia. President Obama is relying on Hispanic voters not only to win in those swing states, but also to provide a mandate for his agenda. He told The Des Moines Register on Tuesday that he would pass comprehensive immigration reform. “Should I win a second term,” Mr. Obama said, “a big reason I will win a second term is because the Republican nominee and the Republican Party have so alienated the fastest-growing demographic group in the country, the Latino community.” The first ladies ad resembles the ad that president Kennedy’s wife was apart of. In this ad, she is speaking only in Spanish. Although Michelle Obama doesn’t speak Spanish in the ad she is still impacting the Hispanic community by talking to a very well know talk show host in the Latino community. This is a good strategy for the Obama Campaign because President Obama already leads Republican challenger Mitt Romney among Latino voters by nearly 50 percent so by having the first lady’s be involved other Latinos especially women can look up to her and can relate to her because of how she presents herself in the ad.
http://youtu.be/9hdjhIeU1lk
http://youtu.be/xWnsJmBsvHU