Friday, November 9, 2012

Bill Clintons Journey



http://www.livingroomcandidate.org/commercials/1992/journey

Even though the presidential election and their ads are coming to an end it doesn’t hurt to look back to past election ads to see how politics has changed over the years.  One particular commercial advertisement that caught my attention was in 1992 between Bill Clinton, George Bush, and Perot. Bill Clinton, the governor of Arkansas, was indeed born and raised in a town called Hope; and that a filmed record exists of the June 1963 Boys Nation leadership event at the White House, during which the young Bill Clinton met and shook hands with President John Kennedy. Throughout the ad various images are being shown to depict the life of Clinton. The first few photos are in black and white that represent his childhood and growing up in his community.  At certain time through out the ad it show Clinton in the present siting in what looks like a study with casual clothes showing a laid back atmosphere. As the ad continues many close ups are show while he is in the study while he is talking about he’s experiences he has had and what events in his life made he want to be in politics.  As the ad continues the images are now in color to represent the present work he is doing by visiting the every day American at work and surrounding himself with child to show that he is loving. The overall message that is portrayed in this ad is that Clinton is just like the very day American who came up in a small town and worked hard for through is life to achieve where he is now.

1 comment:

  1. Ok, but what does it mean to show Bill Clinton shaking hands with Jack Kennedy? You have done a very nice job of describing the commercial - how about analyzing how the images work together to create a particular narrative?

    ReplyDelete